Mike Allton

AI Consultant, Speaker & Podcast Host
The AI Hat

Mike Allton is an AI Consultant, international speaker, and author who believes the era of "playing" with AI is over. The market has moved on to performance.

In his day job as the Director of Partner-led Growth at Agorapulse, Mike operates in the trenches of modern sales. He knows the frustration of "pilot purgatory"—where you have a dozen cool AI tools but your team is still buried in spreadsheets. Unlike theorists who talk about what AI could do, Mike is a guide who uses these tools daily to hit real revenue targets.

Through The AI Hat, Mike helps organizations build their own digital crews. He moves leaders away from the risks of "shadow AI" and toward governed, practical workflows where AI agents handle the research and admin, freeing up humans to handle the relationships.

Mike has spent over a decade translating geek-speak into plain English. He is the host of The AI Hat Podcast, co-author of The Ultimate Guide to Social Media Marketing, and a trusted advisor for leaders ready to stop talking about the future of sales and start building it.

Mike Allton’s Sessions

8:00 a.m.–11:00 a.m PT — Wednesday, November 12, 2025

AI Prompt Engineering for Marketers: Unpacking the Essentials

So, you're hearing all this buzz about AI in marketing, right? It feels a bit like everyone got a fancy new gadget, but the instruction manual seems to be missing, or maybe it's written in a language you don't quite speak yet. If you're wondering how to actually make AI do useful things for your marketing – things that go beyond just spitting out generic fluff – then you're absolutely in the right place. This workshop is all about rolling up our sleeves. We'll start by cutting through the noise of "The AI Revolution," giving you a clear, straightforward picture of what’s really changing for marketers and how you can confidently navigate these shifts without getting bogged down by the hype.

Then, we get to the real meat and potatoes: prompt engineering. Think of it as learning the 'magic words' – or rather, the smart, practical ways – to ask AI for exactly what you need, when you need it. In "Prompt Engineering 101," we’ll cover the essentials, the fundamental dos and don'ts that make all the difference. With "Prompt Engineering 102," we’ll dig a bit deeper, exploring how to craft prompts that get you truly insightful, creative, and on-brand results for your campaigns and content. Because the goal here isn't just to use AI; it's to use it well, making it a tool that genuinely makes your job easier and your marketing sharper. You'll discover how to make AI your helpful work buddy, not something that feels like another confusing task on your plate.

Key Takeaways for Marketers:

  • Get a straight-to-the-point understanding of how the AI Revolution truly impacts your marketing work and what you can do about it.
  • Learn the core skills of prompt engineering so you can talk to AI effectively and consistently get the results you actually want.
  • Discover how to write more advanced prompts that help you generate genuinely creative ideas and higher-quality marketing content.
  • Find practical ways to use AI prompts in your everyday marketing tasks to save time, spark new angles, and achieve better outcomes.
  • Leave with a clear set of proven techniques and practical approaches you can use right away to make AI a valuable, human-directed part of your marketing toolkit.

10:30 a.m.–11:15 a.m. PT — Thursday, November 13, 2025

Panel: The AI Playbook for Social Media Teams

As social media continues to evolve at breakneck speed, AI is rapidly shifting from novelty to necessity. In this panel, leading brand strategists and social media innovators will share how they’re integrating AI into every layer of their social workflows — from content creation and campaign planning to insights and community engagement. Whether you’re just beginning to experiment or looking to scale your AI use, this session will help you understand the opportunities, challenges, and practical applications shaping the future of social media.

Moderator Mike Allton, alongside social leaders from Boston Scientific, Henry Schein One, and Amazon, will discuss real-world case studies, the balance between automation and authenticity, and how AI can supercharge creativity while still keeping human connection at the core of your strategy.

Key takeaways:

  • Explore the latest and emerging use cases of AI in social media — from content generation and editing to listening, insights, and campaign optimization.
  • Learn how top brands are using AI tools to brainstorm, repurpose content, and plan for cultural and industry moments with agility.
  • Understand the limits and risks of generative AI in social — and how to keep messaging authentic and on-brand.
  • Discover how to analyze workflows to decide when automation helps — and when it’s better to stay human-led.
  • Adapt to the new reality of social teams as data-driven strategists and creative technologists, not just content publishers.
  • Equip yourself with practical steps to integrate AI into your daily processes and long-term social strategy.
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