Hiroki Murakami

Director of Strategy
Huge

Hiroki Murakami is a director of strategy at Huge and has led advertising and design initiatives for iconic brands like Google, Android, PlayStation, and Nike. An inventor at heart, he enjoys experimenting with new strategic frameworks and processes at every opportunity. At Huge he has led the development of new AI-enabled capabilities that reimagine fundamental aspects of the strategy and research process.

Hiroki Murakami’s Session

12:00 p.m.–2:00 p.m. PT — Wednesday, November 12, 2025

Writing Smarter Creative Briefs with AI

Who’s It’s For: Marketers, Creative Strategists, Designers, and anyone involved in the creative development process. 

Workshop Goal: To equip attendees with practical skills and confidence in using AI tools to create more effective creative briefs and explore innovative creative ideas.

In today's dynamic digital world, creative stagnation is a major risk. This session will explore how Artificial Intelligence can supercharge your creative process, starting with the very foundation: the creative brief. Join us to discover how AI can help you craft more impactful briefs and unlock exciting new creative territories. 

What You'll Learn: 

  • Understand the essential elements that make a creative brief truly effective.
  • Identify the common challenges and pitfalls in writing strong creative briefs.
  • How AI can enhance each key stage of writing a killer creative brief. 
  • Practical experience using real AI tools to build your fluency and confidence.
  • Strategies for leveraging AI to identify broad strategic opportunities for your brand. 
  • How to simulate concept testing with AI to gain valuable audience insights early in the creative process. 
Check out our early bird ticket prices!
Copyright © 2025 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct