Katie Richman

The AI tool landscape is crowded, noisy, and constantly shifting. But here’s the counterintuitive truth: most marketers and business leaders don’t need 15 tools to start. They need one—and they need to learn how to talk to it well. This session makes the case for going all-in on ChatGPT, not just as a chatbot, but as a brainstorming partner, creative accelerator, and strategy co-pilot.

Drawing from real-world examples and practical exercises used with marketing teams and execs, Katie Richman offers a repeatable method for using ChatGPT to unlock clarity, reduce overwhelm, and supercharge creative output. Whether you're building campaigns, reimagining product messaging, or just trying to beat the blank page, you'll leave with a whole new understanding of what’s possible—by starting simple.

Key Takeaways:

• Why starting with one AI tool beats chasing dozens
• How to run a 1:1 creative brainstorm with ChatGPT
• Ways to structure prompts like you’re managing a junior strategist
• A repeatable flow for ideation, refinement, and internal team expansion
• Tips for building your AI intuition without technical expertise