Bill Bon

8:45 a.m.–9:30 a.m. PT — Friday, November 14, 2025

Visual Co-Creation with GenAI: Image Prompting Techniques for High-Impact Marketing

With the growing accessibility of generative AI, using AI for marketing has become an enticing option for marketers, creatives and SMBs, especially those who may not have the time and resource to develop their own content for their website, social posts, online promotions or print marketing. Generative AI tools have been gaining momentum as a way to stretch your creativity and transform big or small ideas into powerful imagery that matches a brand’s aesthetic vision and communicates the brand’s voice in a relevant way. 

Join Bill Bon, Senior Director of Creative Operations at Getty Images, for an engaging session about the art of AI prompting. As businesses and brands continue to experiment with AI, especially generative AI, within their creative processes, the key to crafting the perfect prompt can be harder than it looks, and it can be overwhelming knowing where to start. Discover practical tips and guidance on how to harness the power of generative AI tools to produce high-quality, impactful marketing visuals for your next campaign or project.  

Key takeaways include:  

• Developing a framework for your prompts, keeping your audience, main subject, mood and perspective in focus.  
• Leveraging AI modification features to iterate on your ideas and visuals, bringing them to the next level.  
• The do’s and don’ts of AI image generation, knowing the model’s limitations, and using techniques that are complimentary to your vision. 
• Safeguarding your brand against potential intellectual property (IP) and legal risks when leveraging generative AI tools—understanding the nature of these tools and the data they were trained on.  
• Confidently integrating AI-generated visuals alongside real-world content—ensuring there is legal protection on your outputs to generate visuals without worry.