Sara Kear

Chief Marketing Officer
Condado Tacos

Sara Kear is the Chief Marketing Officer of Condado Tacos, a rapidly growing “NextGen” casual dining taco and tequila chain with 50+ locations across 10 states. At Condado, she oversees brand, marketing, menu innovation, beverage strategy, loyalty, digital platforms, off-premise channels, and guest experience.

With a strong background in data-driven marketing, Sara is known for balancing financial discipline with bold brand creativity. She has led Condado’s brand articulation around “Unusual Your Usual,” built a next-generation customer data platform to drive personalization, and engineered menu and pricing strategies delivering multimillion-dollar incremental revenue.

She is also the founder of Hope With Lo, a nonprofit dedicated to funding research for Zellweger Spectrum Disorder, inspired by her daughter, Lola. This dual perspective—leading both a fast-growth restaurant brand and a nonprofit research accelerator—gives her a unique lens on navigating today’s fast-moving AI and technology marketplace with both rigor and heart.

Sara has been featured as a speaker on digital transformation, guest data strategy, and brand leadership at major industry conferences. She brings a pragmatic yet future-forward perspective to how marketers can harness AI for measurable growth and authentic guest connection.

Sara Kear’s Session

10:30 a.m.–11:15 a.m. PT — Friday, November 14, 2025

“Ask Us Anything” Speaker Office Hours

“Ask Us Anything” Speaker Office Hours: Navigating the GenAI Marketplace: Tips for Smarter Vendor Decisions

In this session, you’ll hear from marketing and technology leaders who are making strategic decisions in a rapidly evolving AI landscape. Panelists include Sara Kear (Chief Marketing Officer, Condado Tacos & Tequila), Nick Brackney (AI Product Management, Dell Technologies), and Dr. Cecilia Dones (Founder & Chief Data Officer, 3 Standard Deviations).

This is an “Ask Us Anything” style panel—you shape the discussion! Bring your questions about evaluating AI tools, managing partnerships, and balancing innovation with practicality. From vendor vetting and contract considerations to aligning AI investments with business goals, this session offers candid insights from leaders navigating the complexities of today’s GenAI marketplace.

Check out our early bird ticket prices!