Dr. Gaia Rancati
Assistant Professor of Marketing and Neuromarketing, Director of the Neuromarketing and AI LabMiddle Tennessee State University
Dr. Gaia Rancati is an Assistant Professor of Marketing at Middle Tennessee State University (MTSU), where she directs the Neuromarketing & Artificial Intelligence Research Lab. Her research explores technology-mediated consumer interactions and immersive experiences, with a focus on service robots, voice assistants, digital marketing, and the metaverse. She integrates neuroscientific methods, such as eye-tracking, EEG, and biometric measures, with marketing frameworks to better understand how consumers engage with AI, retail, and persuasive communication.
Her work has been published in leading journals including Journal of Services Marketing, Journal of Consumer Behaviour, Computers in Human Behavior, Frontiers in Psychology, and Frontiers in Neuroscience. She is actively building international collaborations to advance neuromarketing scholarship and practice.
Dr. Rancati has been a featured speaker at the World Retail Congress and the World Neuromarketing Forum. In 2019, she was recognized as a Woman of Excellence at the World Economic Forum. Before entering academia, she gained extensive professional experience with global luxury brands such as Louis Vuitton and Max Mara.
Bridging industry insight with academic rigor, Dr. Rancati is committed to advancing both research and practice in consumer neuroscience and marketing innovation.