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Searcher behavior is changing before our eyes and not just how people search, but where. And many of us are still figuring out what that really means for our business.
We've heard things like:
"I only use ChatGPT now"
"SEO feels outdated"
"Where do I even start?"
If any of that sounds familiar, you're in the right place.
This session isn't built on hype or some silver bullet. It's a grounded look at how we're approaching AI visibility today, drawing from real conversations, current audits, and ongoing experimentation with tools like ChatGPT, Perplexity, and Google's AI Overviews.
You'll walk away with a clearer understanding of how AI-drive search is evolving and what you can start doing today to make sure your business is still showing up in the right places.
We'll cover:
- How AI tools actually pull answers and brand mentions
- Why some brands get cited and others don't
- What "optimizing for LLMs" really means (without fluff)
- Tactical ways to assess and improve your visibility
Whether you're already deep in AI tools or just starting to explore, this talk is designed to meet you where you are at. It's not a complex playbook or a high-level theory about the future — it's a clear, practical look at how to start showing up where people are actually searching.
Key takeaways
- What is AI Visibility/GEO/AEO and this future of AI Search
- How to manage this transition between traditional search and AI Search
- How approach investments and budgeting when it comes to AI Search
- Tactics and Strategies to getting “ranked” on AI search
- What measuring AI Visibility looks like compared to traditional Google Rankings
- How to future-proof your marketing strategy across Google, LLMs, and emerging AI channels.
Jason Khoo
Founder & CEO
Zupo