Behind the Curtain: How High-Performance Marketing Teams Are Leading with AI

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Artificial intelligence has officially moved from buzzword to business driver—and marketing leaders are under pressure to turn potential into performance. In this session, senior executives from Google, Prudential, and Swanson Health share how their teams are operationalizing AI to unlock efficiency, creativity, and competitive advantage. From scaling pilot projects to redefining team roles and workflows, they’ll reveal what it takes to build a culture of innovation where humans and intelligent agents collaborate to deliver measurable impact.

Key Takeaways:

• Where top marketing teams really are on the AI adoption curve—and what’s driving acceleration
• Proven strategies to move from experimentation to enterprise-wide implementation
• How “high-performance” teams are evolving roles, skills, and collaboration models for the AI era
• Ways to balance automation and data-driven personalization with authentic, human storytelling
• Cultural shifts and change management tactics that sustain momentum and encourage experimentation