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Fear has long been the go-to emotion in messaging for industries like cybersecurity, healthcare, and insurance — especially when trust and safety are on the line. But as AI reshapes how products are built, marketed, and perceived, it's time for a different approach.
This session challenges product marketers to rethink their positioning, messaging, and go-to-market narratives in the Age of AI — shifting from fear-based tactics to future-forward, confidence-building strategies. Through a case study on the Palo Alto Networks Precision AI campaign—built with AI—we’ll explore how companies can create demand with unprecedented speed and creativity.
Attendees will learn:
- How product messaging can evolve from defensive to visionary in an AI-first world
- Examples of product-led storytelling in AI across industries — both fear-based and future-looking
- How an end-to-end AI-built campaign came to life — from concept to launch — and what it reveals about the future of creative execution
Navneet Singh
Chief Marketing Officer
Eightfold.ai