The B2B AI Advantage: How Advanced Adopters of GenAI Are Driving Success

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AI is poised to revolutionize B2B marketing, but marketing leaders frequently struggle to understand how to effectively adopt AI. In this session we’ll explore new data that shows what leading adopters of AI have learned on their journey, and what prerequisites are needed to make AI adoption drive results. We’ll explore:

• The characteristics of the leading adopters of AI tech in B2B marketing
• What drives successful AI adoption
• A simple roadmap for prioritizing AI use cases and managing change