AI Adoption in Marketing: Building the Case for Investment and Buy-In

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As artificial intelligence continues to reshape every facet of marketing, leaders are under growing pressure to move beyond experimentation and deliver measurable business impact. But how do you make the case for meaningful AI investment—especially when teams are skeptical, budgets are tight, or ROI feels elusive?

In this candid conversation, marketing and technology leaders from Google, Microsoft, and Brainchild, moderated by First Advantage’s Katelyn Brower, will explore what it really takes to gain buy-in for AI-driven transformation. Panelists will discuss the biggest mindset shifts they’ve seen in how executives approach AI, share examples of quick wins that built confidence, and outline strategies to connect innovation with tangible outcomes.

You’ll learn how organizations are:

• Measuring the ROI of AI initiatives and proving value to leadership
• Balancing short-term experimentation with long-term strategic investment
• Overcoming internal resistance and building cross-functional alignment
• Scaling content creation with AI while preserving authenticity and brand voice

Whether you’re just starting to explore AI tools or leading adoption across teams, this session will offer practical frameworks and success stories to help you turn curiosity into confident action.