Your LinkedIn feed is probably full of AI marketing hot takes, but how many people are actually worth following?
The best AI marketing leaders are out there actively using AI, building with it, and sharing what works (and what doesn’t).
We’ve pulled together 10 AI marketing leaders who are genuinely worth your follow button.
1. Drew Brucker
Who is he?
Drew Brucker founded Brainchild, an AI creative consultancy, and has driven over $150M in marketing-sourced revenue across B2B SaaS companies. He’s an AMA “4 Under 40” honoree and Top 1% LinkedIn creator.
Where can you find him?
Follow Drew on LinkedIn and drewcbrucker.com. He co-hosts the Midjourney Fast Hours podcast with Rory Flynn.
Why should you follow him?
Drew is one of the most accessible Midjourney experts in marketing. He’s teaching marketers how to systematically integrate AI into their workflows while retaining creative control.
His LinkedIn posts break down complex AI image generation into actionable frameworks. He’s helped brands like Meta, TikTok, Marriott, and the Brooklyn Nets implement GenAI strategies. In this post, he shows how perspective matters just as much in AI-generated media as it does in real photoshoots:
What makes Drew valuable is his focus on brand consistency with AI. As he puts it: “AI isn’t the art. Direction is.” It’s a strong philosophy that keeps humans in the creative driver’s seat.
2. Michele Nieberding
Who is she?
Michele Nieberding leads product marketing for AI at Treasure Data and was named Product Marketing Leader of the Year in 2025.
Where can you find her?
Follow Michele on LinkedIn.
Why should you follow her?
Michele bridges technical AI information with practical implementation tips. She regularly shares AI workflows, such as using Perplexity AI with Google Notebook LM to automate competitive research, creating “notebooks” that generate weekly insights delivered to Slack.
What’s refreshing is her focus on organizational changes required for AI adoption. She addresses pressing questions such as: how do you get teams to trust AI-generated insights? How do you balance automation with brand control?
Here she discusses how AI is moving marketing towards something context-aware that adapts on the fly depending on the data it touches:
3. Rory Flynn
Who is he?
Rory Flynn co-founded Systematiq.ai and is a Midjourney master who has generated over 50,000 AI images. He previously helped 100+ e-commerce clients generate $100M+ in sales.
Where can you find him?
Follow Rory on LinkedIn and check out his Midjourney resources on Gumroad.
Why should you follow him?
Rory’s content shows exactly how to create high-converting ad creative with AI. His process is excellent, demonstrating each how-to with absolute transparency. He co-hosts the Midjourney Fast Hours podcast with Drew Brucker above.
His feed is full of mini tutorials that explain visual tasks, complete with his process and tool stack. See the tutorial below for turning a simple vector image into a professional 3D product shoot:
His “Ultimate Pro Creator Kit” is a great resource for advanced Midjourney techniques, though he publishes an amazing amount of actionable tutorials for free.
4. Ashley Cheretes
Who is she?
Ashley Cheretes pioneered AI implementation at Prudential Financial as their first Director of Generative AI. She has 17 years of marketing experience across Fortune 500 firms.
Where can you find her?
Follow Ashley on LinkedIn.
Why should you follow her?
Ashley represents enterprise AI implementation in action. Her work at Prudential achieved a 70% increase in speed-to-market for content and a 40% boost in creative capacity using AI agents.
She’s spoken at Adobe Summit, Generative AI Week, and the AI for Marketers Summit, sharing frameworks for deploying AI agents with human-in-the-loop safeguards and “turning skeptics into champions.”
What you’ll learn from her is how to rebuild marketing workflows from scratch rather than just layering AI on top of what’s broken, how to get legal teams on your side, and where to draw ethical boundaries that stick.
5. Jason Khoo
Who is he?
Jason Khoo founded Zupo, an SEO agency that evolved into an AI Visibility consultancy. He’s a thought leader in Generative Engine Optimization (GEO).
Where can you find him?
Follow Jason on LinkedIn, visit jasonjkhoo.com, and listen to the Tactical Marketing Podcast.
Why should you follow him?
Jason is at the forefront of how search is changing. As he puts it: “You’re no longer fighting for the first positions on SERPs. Now, the goal is to get cited more consistently on LLM-generated responses and in Google’s AI Overviews.”
Below, he discusses how LLMs are now using their training data far less for some queries, challenging the standard SEO model on multiple dimensions:
His content breaks down how to structure content so AI crawlers cite you, how to track your mentions across ChatGPT, Gemini, Perplexity, and Copilot, and what signals these models look for when deciding which sources to trust. His blog “Best Practices for AI Visibility SEO” is essential reading.
6. Richard Demato
Who is he?
Richard Demato leads strategy and operations for Google Marketing’s AI Lab. He previously co-founded GoodOps and has 25 years of experience in innovation.
Where can you find him?
Follow Richard on LinkedIn and X/Twitter.
Why should you follow him?
Richard leads strategy and operations for Google Marketing’s AI Lab. He has 25+ years across Hollywood talent management, supply chain transformation, and now enterprise AI.
At Google’s AI Lab, his team builds the internal tools Google Marketing uses, such as AI agents that analyze thousands of ad creatives to identify performance patterns, real-time cultural trend detection, and generative tools for ad copy.
He was selected as one of GOOD Magazine’s GOOD 100 in 2014 for his work on social impact and equitable technology.
7. Genevieve Harrison
Who is she?
Genevieve Harrison is a social media expert who spent over a decade at Microsoft, Intel, and Seagate before moving into healthcare technology.
Where can you find her?
Follow Genevieve on LinkedIn.
Why should you follow her?
Genevieve is an AI-powered social media guru who grew a Microsoft executive’s following by 700% in 8 months while managing Xbox’s highest-profile social moments – E3, Game Awards, ComicCon. She scaled from 4 posts per week to 35-45 unique pieces of content while maintaining 2 hours of community engagement per day.
At Intel, she built their AI social media community from scratch, translating complex technical concepts for developers and data scientists.
She bridges the gap between highly technical products (semiconductors, AI platforms, gaming consoles) and audiences who want to engage with them. She’s now applying that to dental technology AI at Henry Schein One.
8. Chris Duffey
Who is he?
Chris Duffey leads enterprise generative AI strategy at Adobe. He’s a multi-time Cannes Lions speaker and author of “Superhuman Innovation” – the first book co-authored by AI.
Where can you find him?
Follow Chris on LinkedIn and visit chrisduffey.ai.
Why should you follow him?
Chris operates at the intersection of human creativity and AI capability. His keynotes have received over 50+ million impressions, and he’s spoken at the UN, Apple, Microsoft, Meta, CES, SXSW, and ten times at Cannes Lions.
His book “Superhuman Innovation” was selected as CES 2020 Top Technology Book of the Year.
Below, he discusses why AI’s biggest challenge isn’t making models smarter – it’s ensuring AI agents can operate in production environments with proper guardrails and accountability.
He shares insights about Adobe Sensei’s AI/ML capabilities, how AI serves as a “muse” in creative processes, and ethical considerations. He serves on the ANA and CTA boards, giving him a unique vantage point on where AI marketing is headed.
9. Dr. Cecilia Dones
Who is she?
Dr. Cecilia Dones founded 3 Standard Deviations, a consultancy focused on ethical AI implementation. She’s a 2x AI & Analytics Award Winner with 15+ years across Fortune 500 companies like L’Oréal and LVMH.
Where can you find her?
Follow Dr. Dones on LinkedIn.
Why should you follow her?
Dr. Dones guides marketing leaders through AI’s opportunities and pitfalls. She specializes in how technology affects human behavior and trust, holding a doctorate researching interpersonal attitudes in virtual environments.
She’s taught at MIT Sloan and Columbia Business School and reaches thousands through her newsletters “Signal & Connection” and “What Is a CMO to Do with AI?”
What makes her valuable is her focus on ethical AI and organizational readiness. She was named in the 2022 Global Data Power Women list and turns AI’s biggest challenges into clear insights. Here, she wisely explains that AI’s ability to generate so many potential strategies can cause decision-making deadlock for the indecisive.
As she puts it, marketers need to move “from mysticism and magic to mastery” and ensure AI is used as a practical tool that delivers real-world outcomes.
10. David Velez
Who is he?
David Velez leads global social media strategy at Amazon Web Services with 25+ years of digital marketing experience.
Where can you find him?
Follow David on LinkedIn.
Why should you follow him?
David offers a front-row perspective on running a high-profile brand’s social presence with AI. From AWS’s partnerships with OpenAI to using machine learning for social analytics, he’s at the crossroads of technology and marketing communications.
His commentary covers content generation, social listening, campaign performance prediction, and community management at scale. He’s also active on emerging platforms like Threads and Bluesky.
Start Your AI Marketing Journey
These 10 leaders represent the cutting edge of how AI is transforming marketing – from creative production to customer experience to strategic planning.
Following them will help you stay ahead of emerging tools, learn practical implementation strategies, understand how to balance automation with creativity, and see real-world case studies.
Want to learn how to build AI-powered marketing strategies from leaders like these? Register for our upcoming AI for Marketers Summit!
