Sydney Myers

AI Transformation Lead
H&R Block

Sydney leads AI transformation on the media team within marketing at H&R Block, enabling the organization to scale marketing systems and drive growth through automation and artificial intelligence.

A Google Certified Generative AI Leader, Sydney focuses on the strategic orchestration of AI workflows that balance efficiency, impact, and humanity. Her approach is informed by over 15 years of digital media experience, ranging from building global audiencees to managing branded communications for companies operating in niche markets. She is passionate about helping marketers leverage AI to scale performance in ways that are simple, practical, and genuinely exciting.

Outside of the marketing world, she is a dedicated leatherworker, an avid collector of books that she will someday read, and a Lego hobbyist.

Sydney Myers’s Session

12:10 p.m.–1:00 p.m. PT — Wednesday, May 13, 2026

The Full-Stack Content Engine: Orchestrating AI from Research to Reporting

In 2026, the gap between "good" and "great" marketing isn't just about who uses AI; it's about who orchestrates it. While most teams are stuck in a loop of manual prompting and disjointed tasks, elite marketers are building automated content engines that move at the speed of culture.

In this session, we’ll go beyond simple prompting to build a comprehensive, full-stack content workflow. You’ll see real-world examples of how to integrate AI and automation into every stage of the content product cycle: from keyword research and conducting competitor gap analyses to producing high-converting landing pages and finding data for authoritative articles. We will also tackle the "new SEO," auditing pages for both traditional search algorithms and the emerging requirements of AI-agent discovery (AEO). Finally, we'll close the loop by automating the data-gathering process and generating executive-ready presentations to prove your impact.

Actionable Takeaways:

  • Which AI tools to use for content creation, research, reporting, and more.
  • How to use AI to create content that maintains the “human touch”.
  • Detailed instructions and workflows for building apps, setting up automations, and connecting your existing tech stack.
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