Patricia Mestre

Head of Partner Marketing for EMEA, Data&AI
Microsoft

Patrícia Santos Mestre an experienced B2B Marketing Lead at Microsoft working for regional markets, having previously served as CMO of Microsoft Portugal. Her career spans leadership roles at high-growth tech companies such as OutSystems, Feedzai, and Unbabel, where she has worked at the intersection of marketing, communication, and innovation.

She is also a lecturer at NOVA Information Management School (NOVA IMS), teaching subjects like organizational behavior, soft skills, and digital transformation, helping shape more conscious and effective leaders.

Named one of the Top 100 CMOs in 2024, Patrícia is a frequent speaker at conferences on martech, organizational culture, and strategic influence. She champions a human-centered approach to leadership and believes that strong communication is one of the most powerful and transformative professional skills—capable of creating impact, aligning teams, and unlocking new opportunities for collaboration and growth.

Patricia Mestre’s Session

8:00 a.m.–8:45 a.m. Pacific — Wednesday, November 15, 2023

How AI is Changing the Game for Marketers

Artificial intelligence (AI) has become a game-changer for marketing, transforming how businesses promote their products and services. In this session, Patricia will review how AI is helping marketers make smarter decisions, enhance customer experiences, and increase their return on investment (ROI) with the ability to analyze vast amounts of data and automate processes.

Patricia will also review the implications on the day-to-day activities of marketers and AI marketing trends that will define the near future, such as predictive analytics for better decision-making, video, segmentation, advertising, etc.

Check out our early bird ticket prices!