Patricia Mestre

Chief Marketing Officer
Microsoft Portugal

Patricia Mestre is the CMO of Microsoft Portugal, overseeing all marketing activities and supporting business growth within the company's different segments and product lines.

Patricia started her career at Microsoft in marketing and sales. She worked for several tech start-up companies in various marketing roles, collaborating with sales teams across international markets such as EMEA, Southeast Asia, Brazil, and South Africa, before rejoining Microsoft in July 2022.

She has a Digital Marketing degree, teaching college students at a Business School in Portugal since 2017.

Patricia Mestre’s Session

8:00 a.m.–8:45 a.m. Pacific — Wednesday, November 15, 2023

How AI is Changing the Game for Marketers

Artificial intelligence (AI) has become a game-changer for marketing, transforming how businesses promote their products and services. In this session, Patricia will review how AI is helping marketers make smarter decisions, enhance customer experiences, and increase their return on investment (ROI) with the ability to analyze vast amounts of data and automate processes.

Patricia will also review the implications on the day-to-day activities of marketers and AI marketing trends that will define the near future, such as predictive analytics for better decision-making, video, segmentation, advertising, etc.

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