Kaycee Kalpin

Chief Marketing Officer
Premier Inc.

As Chief Marketing Officer for Premier, Kaycee Kalpin is responsible for creating a bold brand and delivering memorable customer experiences that lead to growth for the company. Kalpin joined the company in 2013, and during her tenure, she has built an innovative, agile, and strategic marketing team that differentiates and elevates Premier’s commercial presence. Kalpin and team were instrumental in the launch of Premier’s comprehensive technology and services brand, PINC AITM.

Before joining Premier, Kalpin spent several years in Washington, D.C., growing her health tech and marketing experience as an entrepreneurial lead with the American College of Cardiology. There, she led the development of a suite of digital apps that empower cardiovascular patients to take control of their health.

Kalpin is a digital health and marketing thought leader, certifying Premier’s marketing team in the modern principles of agile marketing. She serves as an advisor for HealthTech startups and a mentor for young professional women seeking to build their personal brands. In 2022, Kaycee was named a "Top 50 Women Leaders in Technology" by Women We Admire. Additionally, she is a member of the Young Leadership Council for PBS Charlotte, the Charlotte Chapter of the American Marketing Association, and Professional Women in Healthcare. Kalpin was also selected to participate in the XXVIII class of the Leadership North Carolina program.

Kalpin is a graduate of Florida State University, with a bachelor’s degree in political science, and from American University with her Master of Business Administration (MBA).

Kaycee Kalpin’s Session

12:30 p.m.–1:15 p.m. Pacific — Wednesday, November 15, 2023

Case Study: How AI Tech's Data & Personalization Capabilities Can Support B2B Marketing & Sales Teams

10 years ago, Premier, Inc. had 0% marketing attribution. Fast forward to today, and the marketing team can see the entire customer journey and tie every cent back to their path to purchase. As a B2B account-based organization, adopting efficient technologies is critical to its business success. In this session, you’ll learn how Kaycee leverages AI tools for a data-first strategy for her sales and marketing teams, enabling them to personalize their approach to new and existing accounts. You’ll learn about the cultural shifts taking place within the company as the team integrates AI and what their roadmap looks like moving forward.

Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct