John Duffield

Speaker, Technology Evangelist
Signal Two

John drives innovation at the intersection of technology and creative experience for digitally ambitious brands. A 2x founder and advertising agency veteran, he's held leadership roles at top global agencies.

John has a strong track record in linking major brands like IHG, Starbucks, Merck, Nissan, Boeing and PepsiCo with unique and engaging digital experiences. He's challenged hundreds of business leaders to rethink the status quo and ask 'What If' on their go-to-market plans. This resulted in hundreds of campaigns and product experiences that drive behavior change and business growth.

He is on a relentless pursuit to help brands and products be as culturally relevant as often as possible to outsmart and out engage the competition. John's focus is on Generative-AI, metaverse, web3 & innovation strategy to shape the future of business and consumer experiences.

John helped launch enterprise Artificial Intelligence projects for a Fortune 500 and created and sold a product for the travel & hospitality space, GuestAnywhere.

John Duffield’s Sessions

11:45 a.m.–12:30 p.m. Pacific — Thursday, November 16, 2023

Mobilize Your Business for AI: A Gen-AI Blueprint You Cannot Ignore

In this can't-miss session, you'll get a Generative-AI blueprint to mobilize your marketing with AI and gain an unignorable competitive edge. I'll provide a concrete plan of attack to identify Quick AI Wins, rapidly secure buy-in from key players (your founders or executive leaders), and strategically scale AI Initiatives across your company. You'll leave armed with the know-how and steps to transform your marketing stack into a well-oiled, AI-augmented machine.


  • The GEN-AI Audit - Your framework for uncovering AI opportunities to exploit now.
  • The AI Influence Hot sheet - Proven narratives and data to win over decision-makers.
  • The 90-Day AI Pilot - A lightweight pilot plan to validate value and minimize risk
  • The 10x AI Multiplier - My exponential map to scale AI across your marketing efforts.

1:15 p.m.–2:00 p.m. Pacific — Thursday, November 16, 2023

Panel: The Future of AI in Marketing: Trends, Innovations, and Predictions for the Year Ahead

Check out our early bird ticket prices!
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