Frank Gregory
Social Intelligence LeadNestlé USA
The majority of Frank’s career in market research & consumer insights has been in the Social Intelligence space, where he has spent the last 10 years building out capabilities (social listening, social audience segmentation, social influencer vetting & social content benchmarking) for brands such as Hilton, Pennzoil and Audi. As a social intelligence leader, he has sat on each side of the marketing table over his career, from leading Social Insights teams at agencies like MediaCom, to building Social Intelligence practices at consultancies like NorthStar Solutions Group, to leading in-house brand capabilities revamping Social Intelligence within organizations like Nestle USA. Throughout his career, Frank has used social listening & social research to inform leaders across marketing, corporate communications, product innovation and competitive intelligence functions, gaining experience in practically every leading social listening & research technology on the market as the use of AI has increased operational efficiency and speed-to-insight over the years. Like many other industries, the social media research space as exploded with its use of AI over the last couple years, with Frank gaining first-hand knowledge of its practical applications so far, and its possibilities for the future.