Patricia Mestre

Patrícia Santos Mestre is the B2B Marketing Lead at Microsoft for regional markets, having previously served as CMO of Microsoft Portugal. Her career spans leadership roles at high-growth tech companies such as OutSystems, Feedzai, and Unbabel, where she has worked at the intersection of marketing, communication, and innovation.

She is also a lecturer at NOVA Information Management School (NOVA IMS), teaching subjects like organizational behavior, soft skills, and digital transformation, helping shape more conscious and effective leaders.

Named one of the Top 100 CMOs in 2024, Patrícia is a frequent speaker at conferences on martech, organizational culture, and strategic influence. She champions a human-centered approach to leadership and believes that strong communication is one of the most powerful and transformative professional skills—capable of creating impact, aligning teams, and unlocking new opportunities for collaboration and growth.