Colleen Romero

Colleen Romero has a proven track record of delivering exceptional digital experiences and high-performing marketing programs that build brands and drive growth. Her expertise spans both the business and technical aspects of omni-channel strategy and implementation, giving her a unique ability to connect vision with execution.

As Chief Marketing Officer and General Manager, CTS at Swanson Health, she leads a global team of digital marketing professionals to develop and execute full-funnel programs that accelerate customer acquisition, retention, and revenue. She is passionate about cultivating a strong, collaborative company culture, recognizing that culture is the foundation for advancing a company’s vision and exceeding expectations.

Before joining Swanson Health, Colleen held senior leadership roles at Stanley Black & Decker, NAPA AUTO PARTS, and Toyota, where she led initiatives in eCommerce, digital transformation, and customer experience. Throughout her career, she has thrived at the intersection of creativity, technology, and strategy—building digital ecosystems that perform at the highest level while fostering lasting brand loyalty.

Colleen is known for energizing teams, championing customer-centricity, and translating complex challenges into clear, data-driven strategies that deliver measurable results.