How Marketers Can Use AI to Simplify Campaign Data and Analytics
Marketing campaigns generate more data than ever. More channels, more platforms, more touchpoints – and each tends to measure differently, with different data... Read more.
8 Tips for Optimizing Your Website for AI Search
AI has altered SEO, creating AI optimization (AIO), large language model optimization (LLMO), and generative experience optimization (GEO). They all broadly share... Read more.
Top 10 AI Reporting Tools Every Brand Should Be Using in 2026 (Free + Paid)
AI reporting tools have come a long way in the last couple of years. The best can generate entire reports from a text prompt, auto-flag anomalies, and translate... Read more.
AI in Advertising: A Blueprint for Using AI Across the Funnel
Most marketing teams have dipped a toe into AI-powered advertising. A tool here for generating headlines. A platform feature there for automated bidding. But very... Read more.
Top 10 AI Marketing Leaders to Follow in 2026
Your LinkedIn feed is probably full of AI marketing hot takes, but how many people are actually worth following? The best AI marketing leaders are out there actively... Read more.
8 Examples of Brands Using AI to Create Shareable Marketing Moments
AI-generated content is powering some of the most impactful marketing campaigns in recent years. Beyond time and cost savings, leading brands are using AI to create... Read more.
How to Build Ethical, Brand-Safe AI Guidelines for Your Marketing Team
Marketing teams are moving faster than their guardrails can keep up. IAB research shows that more than 70% of marketers have already experienced an AI-related incident... Read more.
8 AI Trends That Will Reshape Marketing in 2026
The AI marketing world is splitting in two. One camp where marketers use AI to amplify their work, and another where they’re trying to understand why they’re... Read more.
Top 10 AI Tools Every Marketer Should Be Using in 2027 (Free + Paid)
AI tools have become part of the standard operating procedure for modern marketing teams everywhere. Those manually creating every asset, transcribing every meeting,... Read more.
Apple’s AI Pivot Explained: The Story Behind Siri’s Delay and the 2026 “World Knowledge Answers” Launch
Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week’s issue: AI Marketing Update:... Read more.